Selected work.
Four engagements across Amazon listing creative and PDP production. Each one notes what I did and where the images come from.
Smokin’ Chute
One visual system for a grill accessory and wood-chip line
Images from the live Smokin’ Chute Amazon listings and A+ modules.
The problem
A family of products (the chute, grill grates, and six wood-chip flavors) was going live on Amazon as 9 separate listings. Without one system it would look like 9 different sellers.
My role
Production lead for the listing creative: set the brand system, then planned and produced the gallery, A+ modules, and product video across the line.
Delivered
- Brand system for bags, color, and type, applied across 9 ASINs
- Gallery sets for every listing
- A+ content on 8 of the 9 listings
- Product demo video for the listing
- Listing audit and A+ QA comps
Live on Amazon · Smokin’ Chute brand store
Horizon Pet Food
Two looks, one manufacturer
Legacy
Pulsar
Legacy
Pulsar
Legacy
Pulsar
Legacy
PulsarLeft: Legacy. Right: Pulsar. A+ panels from the live Amazon listings.
The problem
Horizon, a Canadian pet food maker, sells two dog food lines on Amazon. Legacy and Pulsar needed to read as clearly different products while both staying recognizably Horizon.
My role
Helped build the brand on Amazon, producing the listing content for both sub-brands.
Delivered
- Legacy: dark, cinematic look with gold type in a 14-panel A+ story built around colostrum, probiotics, and high meat content
- Pulsar: bright outdoor lifestyle look with monospace type in a 12-panel A+ story built around regional ingredients
- Gallery sets across 8 Legacy and 11 Pulsar listings
Live on Amazon · horizonpetfood.com
REVO Smart Cup
Explaining a 4-in-1 device in one scroll
A+ panels from the live REVO listing, produced by my team.
The problem
REVO’s smart cupping massager combines suction, heat, and red light. Shoppers needed to understand the tech and the benefits within a single scroll of the page.
My role
My team produced the A+ content: a single narrative running from the promise to the proof to body-area use cases to the technology.
Delivered
- 15-panel A+ story
- Line-art technology explainers for red light, suction, heat, and settings
- Cross-sell tiles for the wider REVO range
Live on Amazon (B0DPNL6CFV)
Under Armour
Producing the Unless and Dodge collections
Under Armour — Unless collection
Under Armour — Dodge collection
The problem
Two Under Armour collections, Unless and the UA x Dodge collaboration, needed complete product imagery across apparel, footwear, and accessories, all on one standard and on schedule.
My role
Senior Producer at Straub Collaborative, producing for Under Armour. I own photo and video productions end to end: intake and scoping, resourcing, shoot, post, QC, and delivery. I lead the production team, manage vendors, freelancers, and crew, and own the budget, POs, and contracts.
Delivered
- Product imagery for the Unless and Dodge collections
- Customized ShotFlow, a studio shot-workflow tool, with my team
- AI-assisted QC checks and n8n automations built into creative review
- Model releases updated to cover AI replication, likeness, and usage rights, partnering on Legal requirements
- Client QBRs on status, KPIs, and financials