How the operation runs.
Creative operations from intake to delivery: how work is scoped, resourced, made, checked, and reported on.
Intake through delivery.
Creative briefs and requests come in through a standard intake, so requirements are clear up front.
Scoping, capacity planning, staffing, and workback schedules. Readiness is confirmed before work is resourced.
Vendors, freelancers, crew, and talent booked; budgets, POs, and contracts in place; model releases cover AI likeness and usage rights.
Agile-style sprints: sprint prep, daily stand-ups, review gates, issue escalation, and approvals.
Creative reviews and QC gates, with AI-assisted checks and n8n automations built into the review workflow.
Asset handoffs and DAM delivery, then project recaps and QBRs on status, KPIs, and financials.
The stack behind the work.
- Jira
- Monday.com
- SharePoint
- Microsoft Teams
- ShotFlow — customized with my team for Under Armour
- Standard intake and creative briefs
- DAM delivery and asset handoffs
- n8n
- Google Flow
- Gemini
- Claude
Scaling capacity without losing the standard.
When internal resources are maxed out, I bring in production vendors, freelancers, crew, and agencies, and hold them to the same brief, schedule, and QC gates as the in-house team.
- Vendor, freelancer, crew, and agency management
- Production budgets, forecasts, POs, and contracts
- Designed and launched the Contingent Worker Program across Prime Video creative production teams, partnering with Legal on worker classification and governance
- Model releases that cover AI replication, likeness, and usage rights
Hiring, coaching, and building teams.
I’ve hired, coached, and managed direct-report teams at Straub and Amazon, from building the Shoefitr 3D imaging team from the ground up to running the in-house studio in Brampton and leading the Under Armour production team at Straub today.
- Hiring, onboarding, coaching, and assigning work
- Full-time, contingent, and agency talent
- Partnering with creative, brand, marketing, Legal, operations, and engineering teams
- Status, KPIs, and financials reported to senior leadership and in client QBRs
- Amazon Ownership award for operational leadership